In-app challenge
Two weeks to a lower-plastic routine
Plastic Free July is the one month the whole world thinks about this stuff. The challenge makes it concrete: scan what you eat and drink for two weeks, swap what scores worst, and watch your exposure index actually drop instead of guessing.
Free to join · No purchase required · iOS
How the challenge works
Scan your daily habits
Breakfast, coffee, lunch container, water bottle. The everyday stuff is where July finds its wins.
Take the swap it names
Every scan suggests a lower-plastic swap. The challenge is simply taking the best one each week.
Watch the index fall
Your exposure index updates as you go. Two weeks is enough to see a real trend line, not noise.
Why this event exists
Plastic Free July is a global movement that started in Australia in 2011 and now reaches millions of people every year. Its weakness has always been vagueness: avoid plastic for a month, somehow, and hope it counted.
This event exists to give the month a measurement. Instead of guessing whether skipping a straw mattered, you scan your actual routine, see which items carry the real exposure, and watch a number respond to the changes you make. The point is not perfection for 31 days. It is finding the two or three swaps worth keeping in August.
The artwork on the store card is the challenge in one frame: a refillable bottle and whole foods, the two highest-payoff habits the research keeps pointing back to.
- Runs
- July 19, 2026 to July 31, 2026
- Format
- Challenge · Free to join
- Where
- On the App Store and inside the app
- Needs
- The free app, no account required
What two weeks can move
The challenge is scored on your own baseline, so it works whether you are starting from bottled-water-daily or already halfway to zero waste.
Week one: find the sources
Scan your routine as it actually is. Most people find their three biggest sources in the first ten scans.
Week two: make the swaps
Swap the worst offender, keep the rest. One good swap held for a week beats five abandoned ones.
Passport stamps along the way
Challenge scans unlock Plastic Passport stamps, so the audit doubles as a collection run.
Share the result
Finish with a share card of your exposure drop, rendered by the app and ready for the group chat.
More events
Major Update
A Whole New MicroPlastics
August 2, 2026 to August 17, 2026
A cleaner look, instant scanning with no account, your Plastic Passport, and matched swaps.
Challenge
Back to School Lunchbox Check
August 16, 2026 to September 7, 2026
Scan the lunchbox, the bottle and the containers before term starts.
July only comes once a year
Open the event in the app, run your first scan tonight, and let the trend line do the motivating.
View the event on iOSFree · 3 scans included · No credit card required