For brands
Every existing mark in this space assesses the formula. None assesses the container — which for most categories is the larger exposure route. Plastic-Checked assesses both, on two independent axes, against criteria published before you apply.
Indicatively from $199 for the first product, then $99 per product — against EWG's published $250 per product. Annual licence from $600.
Applying is free — no card, no payment
What the criteria rest on
A base fee covers assessing your first product, then each further product is charged at your tier's rate. On a pass, a separate annual licence covers use of the mark and scales with revenue and portfolio size — so an independent brand is not priced out of a mark that large incumbents can buy easily.
Deliberately cheaper than the incumbent
EWG VERIFIED publishes a $250 per-product evaluation fee. Ours is $75–$99 per additional product, so at least 60% less per product in every tier, and the gap widens the more products you certify. We also assess packaging as well as ingredients, which that fee does not cover anywhere.
We are not taking payments yet
Nothing is charged when you apply. Fees are indicative, confirmed with you in writing before any assessment begins, and we take no payment through this site. Right now we are gathering applications, and we will contact you directly to agree scope and fees before anything begins.
Under $500k annual revenue
$199
one-off, to assess
+ $99 per extra product
+ $600/year
licence, if you pass
Licence covers up to 10 products
$500k – $5M annual revenue
$399
one-off, to assess
+ $85 per extra product
+ $1,800/year
licence, if you pass
Licence covers up to 40 products
$5M – $50M annual revenue
$699
one-off, to assess
+ $75 per extra product
+ $4,500/year
licence, if you pass
Licence covers up to 150 products
Over $50M annual revenue
Custom
Quoted per portfolio
Unlimited portfolio
Figures above are indicative. No payment is taken on this site and nothing is charged when you apply.
Included at every tier
The mark
Plastic-Checked never means “green,” “non-toxic” or universally microplastic-free. It means the named product passed our published ingredient and packaging assessments. The artwork says that plainly instead of asking a shopper to infer it.
Verification rule
Every use must resolve to an active product record. No passed record, no mark.
Open the certified-product registry
01 / Primary seal
The front-of-pack mark. Both assessment axes are written into the seal, so the claim still makes sense when it is seen away from our website.
Use at 40 mm / 192 px or larger
02 / Digital proof badge
For product pages, retailer listings and press kits. It carries the verification destination and keeps the two passed axes readable.
Use at 420 px wide or larger
03 / Small-space stamp
For a cap, carton corner or marketplace thumbnail. It is a recognition device, not a standalone claim, and must sit beside the full qualifier.
Use at 64 px or larger, with adjacent qualifier
Four deliverables, not a logo file and an invoice.
A badge for pack, site and listings that names which axes were assessed and passed. Collapsing two different claims into one badge is how certification stops being informative, so we do not.
Every application gets one, pass or fail, naming the specific ingredients or formats behind any failure. A fail you can act on is worth more than a pass you cannot explain.
A public page on the site that shoppers and our app can link to, sitting alongside the databases the criteria come from.
The criteria are public, so you can see exactly what would need to change before you apply — and one re-assessment is included once you have changed it.
Assessed independently. A clean formula in a squeeze bottle is not the same product as a film-former in a glass jar, and a single badge that implied otherwise would be worthless.
01
Passes if: No solid synthetic polymer particles and no plastic film-formers in any product in scope.
02
Passes if: Primary packaging does not place a polymer wall in sustained contact with the contents.
Apply
Ten minutes, and it costs nothing. We reply with your tier, the scope we would assess and a timeline — no payment is requested here, and nothing is published or licensed until an assessment is complete and passed.
01
Tell us the brand, the products in scope and where the ingredient lists live. Ten minutes.
02
Both axes, against the published criteria. Two to three weeks for most portfolios.
03
Pass or fail, with the specific reasons and what would change the result.
04
On a pass, the annual licence starts and your directory listing goes live.
A scheme that charges the brands it assesses has an obvious conflict of interest, and pretending otherwise would be worse than naming it. Our position, in full:
The criteria are simply our public databases: ingredients, packaging, brands already analysed and exposure habits. Read them before you apply — that is the point of publishing them.